ALOWA understands the importance of building lasting and valued relationships with our customers and suppliers. We fully understand that our success proportional to the relationships we build with those we do business with. Our objective is to search for innovative products to meet the ever-evolving demands for the FMCG market.Our role is to ensure that we deliver this innovation profitably, healthily and socially responsible ways. This strategy ensures profitability and growth for all involved.
We firmly believe that our success as a company is dependent on the adherence to our company’s core values; commitment, integrity, creativity, respect for others and a belief in the fundamental importance of trust, openness, teamwork, professionalism and pride in what we do.
Aloe Vera is a desert plant. In order to survive in the desert, the plant saves any moisture it receives in the moisture-retaining gel in its leaves. That's why it's also known as the Lily of the Desert. It is a stem-less or very short stemmed succulent plant growing to 60-100 cm tall, spreading by offsets. The leaves are thick and fleshy and green to grey green in color. Like other Aloe species, Aloe Vera forms asbuscular mycorrhiza, a symbiosis that allows the plant better access to mineral nutrients in the soil. Aloe Vera’s first traces dates back to over 5000 years, where ancient Egyptians used to offer it as a gift to the deceased naming it “The Immortal Plant”.